The NAACP’s 113th Annual National Convention will be held in Atlantic City July 14-20, 2022.
It is an incredibly high-profile, prestigious and national-calibre event.
On his 2nd inauguration, New Jersey Governor Phil Murphy approved legislation providing $2 million in funding for this important event.
Let’s take this opportunity to compare the difference between a good “investment” and a “bad one”.
In February 2016, the State of New Jersey approved $11.9 million to keep the Miss America Pageant in Atlantic City.
Beyond the nostalgia of Miss America having been founded in Atlantic City and continued to be staged in Atlantic City for over 100 years, it has brought no tangible or quantifiable economic benefit. Yet this was a major annual expense of millions of dollars.
The upcoming NAACP National Convention will generate approximately 12,000 delegates and bring $7 million in direct economic benefits to Atlantic City.
This makes Governor Murphy’s $2 million pledge a good investment that will yield a good return. Not to mention the national exposure this convention will generate for Atlantic City and New Jersey.
The New Jersey Casino Reinvestment Development Authority will cover the additional expenses of the NAACP convention, bringing the overall investment to around $3 million, a defensible good investment all around.
MEET AC is managing this prestigious event, along with the many activities and events, which will once again give Atlantic City the opportunity to shine and demonstrate that they can successfully manage a national mega event of this caliber.
Also, the Atlantic City Convention Center will shine, as the largest convention center in the state of New Jersey.
It should be noted that the NAACP national convention is usually held in cities much larger than Atlantic City. For example, it has been hosted by major cities: San Antonio, Baltimore, Cincinnati and Philadelphia in recent years.
Atlantic City has a population of just 40,000, which makes it all the more impressive to accomplish this major activity.
It’s a big part of what promises to be a very busy summer season for Atlantic City and MEET AC, which will experience one of its busiest summers in its storied history.
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